International Journal of Internet Science

A peer reviewed open access journal for empirical findings, methodology, and theory of social and behavioral science concerning the Internet and its implications for individuals, social groups, organizations, and society.

Volume 5, Issue 1 (2010)

News Platform Preference: Advancing the Effects of Age and Media Consumption on Political Participation
Ingrid Bachmann1, Kelly Kaufhold1, Seth C. Lewis2, & Homero Gil de Zúñiga1
1University of Texas at Austin, USA, 2University of Minnesota, USA

Abstract: This study compares the effects of consuming news preference online or offline on political participation. It also examines the variation in these effects between young and older adults. Given that young adults are disproportionately more intensive users of the Internet, Internet use may have varying effects on people's political participation by their age. Secondary analysis of Pew data found that people's preference for consuming news online versus offline explains a significant portion of variance of political participation, both online and offline. More importantly, the effects of online media preference were significantly stronger for young adults than for their older counterparts. These findings suggest that a preference for news online matters far more for younger adultsgap between age groups.

Keywords: Age, online news, online political participation, voting

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